Rasika Ramchandran

About Rasika Ramchandran

Passionate marketeer with a keen interest in ecommerce, digital media, beauty & lifestyle marketing as well as marketing of consumer goods. Adept at implementing marketing projects and always excited to be a part of innovative ideas. A planner & a doer, I\'m at as much ease with external-facing roles as I am with sitting in a room & brainstorming all day!

Experience

1. Assistant Vice President - Kay Beauty

   Nykaa

   Apr 2024 — Present · Mumbai, IN

   At one of India’s fastest-growing makeup brands, I lead the brand and innovation charter—driving 1.6X topline growth through a focused hero-product strategy and standout innovations like HydraCreme Lipstick and Jelly Blush Wands. I oversee the brand’s full portfolio roadmap, 360° marketing, and channel strategies, while partnering closely with our celebrity founder to bring high-impact co-branded collaborations to life (e.g, Huda X Kay). I’ve also led retail transformation initiatives for Kay beauty, delivering 1.8X LFL growth through visual merchandising, frontline training, and an elevated in-store experience.

Education

• R. D. National College

  Bachelor's Degree, Mass Communication/Media Studies

  2009 — 2012

• St. Xavier's College

  HSC

  2007 — 2009

Skills

• Marketing Communications
• Marketing
• Media Buying
• Social Media Marketing
• Customer Relationship Management (Crm)
• Public Relations
• Media Planning
• Radio Host
• Business Development
• Digital Marketing
• Advertising
• Client Servicing
• Television
• Strategic Marketing
• Voiceovers
• Brand Management
• Key Account Management