Rasika Bhalerao

AI-Led E‑Com Growth Consultant | Revenue Strategist for Beauty & D2C Brands | 8+ Yrs Scaling Brands via Ads, CRM & Tech

Role: Senior Manager - Category Marketing at Flipkart
Location: Bengaluru, KA, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Rasika Bhalerao

I help BPC and D2C brands unlock 10x growth by combining AI tools, paid media, CRM, and revenue strategy.My mission: to make AI adoption practical and profitable for beauty & personal care brands.With 8+ years leading digital and e-commerce growth across Good Glamm Group, Cuemath and Reliance ADA Group, I’ve managed over ₹5 Cr/month in ad spends, scaled brand revenues from ₹30L to ₹80L/month, and increased AOV and LTV through data-backed strategies.Now, I consult with fast-growing brands to- Build full-funnel strategies to boost retention & revenue- Design AI-powered CRM and remarketing workflows- Optimize media spends across Google, Meta & programmatic- Integrate AI tools like Rebuy, ConvertCart, GA4 insights, WebEngage AIIf you\'re a BPC founder, growth lead or VC-backed D2C brand aiming to scale profitably - let’s connect!

Experience

Senior Manager - Category Marketing
Flipkart
Jul 2025 — Present

Education

MICA | The School of Ideas
Master of Business Administration (M.B.A.), Strategic Marketing and Communications
2016 — 2018
Sinhgad College of Engineering
B.E., Chemical Engineering
2010 — 2014
Swami Vivekananda Yoga Anusandhana Samsthana
MSc Yoga , Yoga Therapy

Skills

Microsoft Office
Microsoft Excel
Autocad
Leadership
Sql
Html
New Business Development
Matlab
Strategic Planning
English
Cross-Cultural Communication Skills
Mathcad
Communication
Team Building
Management
Microsoft Word
Windows
Entrepreneurship Development
Research
Teamwork
Team Management

Contact information

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Work email
•••••@flipkart.com
Personal email
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Current company

Flipkart

Technology, Information and Internet · 10K employees · Founded 2007 · Flipkart Internet Private Limited, Buildings Alyssa, Begonia & Clove Embassy Tech Village, Outer Ring Road, Devarabeesanahalli Village, IN

At Flipkart, we're driven by our purpose of empowering every Indian's dream by delivering value through innovation in technology and commerce. With a customer base of over 350 million, product coverage of over 150 million across 80+ categories, a focus on generating direct and indirect employment and a commitment to empowering generations of entrepreneurs and MSMEs, all driven by a sustainable growth strategy – Flipkart is maximising for customers, stakeholders, and the planet at large! At Flipkart, our promise to every Flipster is - getting an opportunity to leave a mark and create their own legacy, the freedom to experiment, learn and grow, work with the industry’s brightest minds as part of a diverse team and we will extend our culture of care to them to ensure that they can focus on doing their best work. Driven by audacity, bias for action, customer first, integrity and inclusion – Flipsters have pioneered solutions that have transformed digital commerce in India. From the industry-first introduction of cash-on-delivery in 2010 to the launch of voice search and multiple vernacular interfaces in 2021 that have made e-commerce a very inclusive experience, Flipkart continues the exciting journey of solving for the Indian customer. We understand that your own aspirations and journeys are unique. So you choose what you want to maximise, and we provide you the platform for it - because when you maximise, we maximise. Flipkart is a part of the Walmart-owned Flipkart Group, which also includes group companies Flipkart Wholesale, Flipkart Health+, Cleartrip, and Myntra. Get in touch with our experts for support with your orders here: https://www.flipkart.com/helpcentre

flipkart.com

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About Rasika Bhalerao

Experience

Senior Manager - Category Marketing

Education

MICA | The School of Ideas

Sinhgad College of Engineering

Swami Vivekananda Yoga Anusandhana Samsthana

Skills

Find verified contacts for anyone on LinkedIn