Rasiga Elangovan
Product Marketer | B2B SaaS | Content & Copy Writer | SEO | Growth Strategist | GTM
- Role
- Seo and Content Marketing Specialist at Encipher Health Inc
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Rasiga Elangovan
Search behavior is changing faster than traditional SEO strategies can keep…
Experience
Seo and Content Marketing Specialist
Nov 2023 — Present · Chennai, IN
Driving impactful results is my passion, and I have successfully executed high-impact Google AdWords campaigns that achieved a remarkable 32% increase in ROI. This success was made possible through meticulous tracking and the seamless integration of Paid Search, SEO, and Social Media strategies. Additionally, I developed and implemented comprehensive SEO strategies that led to a 25% improvement in search rankings, utilizing effective keyword research and on-page optimization techniques.My commitment to enhancing brand presence is evident in my management of the company’s LinkedIn page, where I created engaging posts that increased follower engagement by over within professional networks. I also developed and launched a WordPress website, crafting compelling content for product pages and blogs, which drove a 25% increase in website traffic while effectively addressing visitor queries. By leveraging Google Analytics, GTM, and GSC data, I informed strategic decisions and generated comprehensive reports that guided marketing initiatives. Furthermore, I ideated and executed a blog strategy for Encipher Health, growing subscribers from 0 to 500 by creating engaging content and implementing strategic CTAs to drive conversions.Technical SEO: Site speed, crawlability and indexation, mobile friendliness, server errors, redirects, sitemaps, structured data/schema markup.SEO Strategy: On-page, off-page, local, keyword research, competitor analysis, link building.Content Marketing & Copywriting: Blogs, landing pages, case studies, ad copy, video scripts.Analytics & Reporting: GA4, GSC, SEMrush, Ahrefs, Screaming Frog.CMS & Web Optimization: WordPress, CMS platforms, HTML, website architecture, schema markup.Funnel Marketing & CRO: TOFU/MOFU/BOFU strategies, conversion rate optimization, A/B testingDigital Campaigns & Sales Enablement: Google Tag Manager campaigns, sales content creation.
Education
MyCaptain
Master's Degree, Writing, General
Digital Academy 360
Master's Degree, Digital Marketing
Adhiparasakthi Engineering College, Melmaruvathur
Bachelor of Engineering, Computer Engineering
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