Rashonda Rosier Riddle
Director of Marketing @American Association Of Colleges Of Osteopathic Medicine Aacom
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WORK HISTORY
Director of Marketing @American Association Of Colleges Of Osteopathic Medicine Aacom
Bethesda, MD, US
Leads the development and implementation of ongoing and new marketing strategies, with a focus on digital marketing, to increase understanding and engagement by AACOM stakeholders, osteopathic medical educators and students, prospective medical students, and the public. Manages the stewardship of the AACOM brand, and AACOM’s primary digital properties. Directs a team of two reports and collaborates with external consultants on tasks to strategically advance overall marketing and communications goals and priorities.• Oversaw website redesign and launch of new brand in advance of 125th anniversary in 2023. • Fosters relationships with corporate partners and in 2023 secured nearly $370k in sponsorship and exhibitor revenue, a 94% increase over the previous year.
EDUCATION
Clark Atlanta University
MBA, Marketing
Florida Agricultural and Mechanical University
BS, Graphic Design
SKILLS
ABOUT RASHONDA ROSIER RIDDLE
As Director of Marketing at AACOM, I lead strategic initiatives that elevate our brand, amplify our mission, and engage key stakeholders across the osteopathic medical education community. Over the past four years, I’ve guided a transformative brand refresh, led a full-scale website redesign, and helped commemorate AACOM’s 125th anniversary—all while driving measurable impact in our digital presence.My passion lies in storytelling that connects audiences, whether through compelling content strategies, data-informed campaigns, or digital experiences that resonate. I bring a blend of creative vision and marketing discipline to every project, using analytics, audience insight, and a deep understanding of the healthcare education landscape to drive results.At the core of my work is a commitment to making AACOM’s voice stronger, clearer, and more influential, ensuring that educators, students, and the public not only hear our message but are inspired by it.
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