Rashmi Ranjan Sethy

About Rashmi Ranjan Sethy

Digital marketing professional with 18+ years of experience in B2B SaaS and IT services. Focused on demand generation, account-based marketing (ABM), and performance marketing to help businesses grow pipeline and drive real results.Skilled in creating and running multi-channel campaigns that combine data, creativity, and automation. Whether generating quality leads, scaling inbound programs, or building targeted ABM strategies, the goal is always to deliver marketing that supports business growth.Collaborates closely with sales, product, and operations teams to align go-to-market efforts, improve ROI, and simplify complex marketing challenges. Proven track record of building and leading programs across regions, industries, and customer segments, adapting strategies to meet evolving business needs.Key Skills: Demand Generation, ABM, Performance Marketing, Lead Generation, Inbound Marketing, SEO/SEM, Marketing Automation, Social Media, Affiliate Marketing, Marketing Operations

Experience

1. Senior Manager - Digital Marketing

   Covasant

   May 2025 — Present · Hyderabad, IN

Education

• National Institute of Information Technology

  GNIIT, Software Engineering

• Utkal University

  Bachelor’s Degree

• Sikkim Manipal University (SMU)

  Master of Business Administration - MBA, Marketing

Skills

• Advertising
• Google Adwords
• Blogging
• Lead Generation
• Conversion Optimization
• Social Media
• Web Analytics
• Ppc
• Inbound Marketing
• Web Marketing
• Social Media Optimization (Smo)
• Online Advertising
• Sem
• Social Media Marketing
• Web Development
• SEO
• Smo
• Digital Marketing
• Online Marketing
• Html
• Link Building
• Website Promotion
• Wordpress
• Keyword Research
• Google Analytics
• Landing Page Optimization
• Marketing
• Search Engine Marketing (Sem)
• Search Engine Optimization (SEO)
• Pay Per Click (Ppc)