Rashmi Raj
Digital Marketing Campaign Specialist (aka Professional Internet Noise Maker)
- Role
- Digital Marketing Campaign Specialist at RazorSign
- Location
- Pune, IN
- LinkedIn followers
- 500 followers
About Rashmi Raj
I am a seasoned Digital Marketing Specialist with over 6 years of hands-on experience in the dynamic realm of online marketing. Proficient in developing and implementing comprehensive marketing metrics, I specialize in crafting and executing targeted online campaigns that resonate with target audiences and drive measurable results. My expertise extends to managing advertising initiatives across various platforms, ensuring optimal performance and ROI. Through strategic Search Engine Optimization (SEO) and Social Media Optimization (SMO) techniques, I enhance online visibility and engagement, contributing to the overall success of digital marketing endeavors. One of my key strengths lies in analytics, where I leverage data-driven insights to refine and optimize marketing strategies continually. I am adept at interpreting analytics to make informed decisions, enhance campaign effectiveness, and adapt to evolving market trends. Passionate about driving success in the ever-evolving digital landscape, I am confident in my ability to conceptualize and execute impactful digital marketing campaigns. With a proven track record, I bring a wealth of knowledge and experience that empowers businesses to achieve their objectives and thrive in the competitive digital marketplace.
Experience
Digital Marketing Campaign Specialist
Feb 2023 — Present · Pune, IN
I spearhead comprehensive digital marketing strategies for our organization, overseeing paid campaigns on platforms such as Google Ads, Microsoft Ads, and LinkedIn Ads. My role extends beyond paid channels, as I actively contribute to SEO initiatives and manage social media activities. A key aspect of my responsibilities involves optimizing campaigns, meticulously analyzing performance through analytics tools, and implementing conversion tags via Tag Manager. This multifaceted approach ensures a cohesive and data-driven marketing ecosystem, driving impactful results across diverse online channels.
Education
Singhad college of commerce
BCA, Computer Science
2011 — 2014
PES UNIVERSITY, BANGLORE
Master of Computer Applications (MCA), Computer Science
2014 — 2017
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