Rashmi Singanamalli

About Rashmi Singanamalli

I am a strategic B2B marketing leader with extensive experience driving growth, brand positioning, and go-to-market excellence across global technology organizations. I specialize in building integrated marketing strategies, shaping industry narratives, and aligning marketing with business outcomes across complex solution portfolios.Currently, I am stepping into a Senior Marketing leadership role overseeing the Aerospace, Defence, and Marine industries across APAC, where I lead high-impact initiatives that connect technologies such as simulation, HPC, AI, and testing to real-world engineering challenges.Career highlights include- Designing and executing account-based marketing programs for key enterprise accounts - Leading flagship industry events and thought leadership platforms engaging stakeholders - Building tight alignment between sales, product, and marketing to accelerate qualified pipeline growth - Go-to marketing leader for engineering-led industries including Automotive, Aerospace, Semiconductor, Electronics, Pharma, Manufacturing, and adjacent sectors I excel at translating complex technologies into clear, compelling stories that inspire both technical and business audiences. Passionate about innovation-led storytelling, I thrive at the intersection of technology, industry insight, and customer impact.

Experience

1. Senior Marketing Professional

   Siemens Digital Industries Software

   Oct 2025 — Present · Bengaluru, IN

   I’m pleased to share that I am transitioning into a new role as a Senior Marketing Professional for the Aerospace, Defence, and Marine industries in the APAC region. In this role, I will focus on driving strategic marketing initiatives, strengthening industry engagement, and amplifying the value of our combined capabilities across simulation and test.I look forward to continuing this journey with the same energy and commitment, working closely with customers and partners to support innovation and help address some of the most complex challenges in these critical industries.

Education

• Visvesvaraya Technological University

  Bachelor of Engineering (B.E.), Computer Science

  2007 — 2011

Skills

• Sql
• Corporate Branding
• Javascript
• Software Development
• Event Based Marketing
• C
• Core Java
• Sdlc
• Java Enterprise Edition
• Java
• Strategic Brand Positioning
• Content Marketing
• Digital Marketing
• Software Engineering
• Social Media Marketing
• Product Marketing
• Requirements Analysis
• Unix
• C++
• B2b Marketing
• Pre-Sales
• Marketing
• Eclipse
• Business Intelligence
• Brand Management
• Marketing Strategy
• Html
• C#
• Market Research
• Mysql