Rashmi Roy
Process Specialist at Infosys BPM
- Role
- Process Specialist at Infosys BPM
- Location
- Delhi, IN
- LinkedIn followers
- 500 followers
About Rashmi Roy
Digital Marketer with over 5 years of experience in email marketing & marketing automation platform delivering compelling value to stakeholders of across EMEA, APAC, Americas.
Experience
Process Specialist
Mar 2021 — Present · Gurugram, IN
Hands on Eloqua Assets(Emails, Forms, Landing Pages, Segmentation, Campaign Canvas)\\\\n• Work with internal teams and Client requirements. Handling end-to-end campaign execution for Blackrock using Eloqua as platform\\\\n• Responsible for running A/B testing,Motiva AI A/B testing, Eloqua STO, Motiva AI STO. Welcome campaigns.\\\\n• Creation of agent and setting up automated weekly/ monthly report for emails performance.\\\\n• Data Management, Segmentations, Campaign Management, AB Testing, Custom Data Object, Field merges, Signature Rules, Dynamic contents.\\\\n• Customised report as per the requirement of the clients.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Kurukshetra University
Master of Business Administration (M.B.A.), Human Resources Management and Services/ Marketing management
2012 — 2014
Notre Dame Academy Girls High School
High School, Business/Commerce, General
2007 — 2009
West Bengal University of Technology, Kolkata
Bachelor’s Degree, BBA (H)
2009 — 2012
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