Rashmi Gupta
Associate Vice President | Integrated Media & Marketing Professional | Full-Funnel Strategy, Media Investments & ROI
- Role
- Associate Vice President at PHD
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rashmi Gupta
Building brand growth through integrated media strategy, practical partnerships, and disciplined investments.What I’ve enjoyed most in my work so far is building Strategies that connect media decisions to real business outcomes—while also strengthening teams, partnerships and ways of working.Grateful for the campaigns, clients and teams that have shaped the journey so far and for a few award-winning milestones along the way :)
Experience
Associate Vice President
Oct 2025 — Present · Mumbai, IN
I’m at my best, in roles that need both strategic thinking and practical execution discipline and passionate to work on amazing clients where media is treated as a business lever—not just a delivery function.I lead integrated media strategy across brands including Shriram Finance, DBS Bank, Bajaj Consumer Care and Atomberg, with responsibility across planning, investments, partnerships and governance. My role spans full-funnel planning across TV, Digital, OTT, OOH, Print and Regional, while working closely with stakeholders on business priorities, measurement and optimization.
Education
University of Mumbai
B.M.M, Advertising
2007 — 2009
Welingkar Institute of Management
Postgraduate Degree, Marketing
Skills
- Media Buying
- Marketing Communications
- Online Advertising
- Media Planning
- Entertainment
- Market Research
- Advertising
- Media Strategy
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