Rashmi Bijai

About Rashmi Bijai

As a dynamic and results-driven marketing leader, I am passionate about driving revenue…

Experience

1. Vice President Marketing

   OnBoard

   Jan 2020 — Present

   Successfully led a revenue marketing team, contributing to a remarkable 4x revenue growth over a five-year period. • Spearheaded the establishment and leadership of a global demand generation and marketing operations team, focusing on creating efficient and impactful strategies. • Developed and executed highly successful demand generation strategies, leading to a consistent increase in the influx of qualified leads. • Guided the team through the design and implementation of a customized waterfall model (advanced demand gen model), enhancing efficiency across all stages of the sales funnel. • Engineered a custom buyer intent-based framework, enabling the strategic treatment of leads based on their purchasing inclination. This framework aligned people and processes to optimize lead conversion at all stages of the funnel • Facilitated the adoption and implementation of the buyer intent-based framework across the entire organization • Collaborated closely with cross-functional teams to align marketing efforts with overall business goals and growth strategies. • Leveraged data-driven insights to refine marketing strategies and optimize ROI across various campaigns and initiatives. • Fostered a culture of innovation, continuous learning, and collaboration within the marketing teams, driving creativity and excellence.

Education

• St. Francis Institute Of Technology, Mumbai University

  Bachelor of Engineering (B.E.), Information Technology

  2000 — 2004

• Purdue University Daniels School of Business

  Masters of Science in Industrial Administration (MSIA), Business Administration and Management, General

  2008 — 2009

Skills

• Consulting
• Sales Operations
• Marketing Management
• Team Management
• Email Marketing
• Agile Methodologies
• Product Development
• Salesforce.com Implementation
• Business Requirements
• IT Strategy
• Team Leadership
• Salesforce.com
• Business Process Design
• Management
• Sales Management
• Program Management
• Business Strategy
• Business Analysis
• Sdlc
• Salesforce.com Administration
• Leadership
• Project Management
• .net
• Data Analysis
• Analytics
• Organizational Development
• Reporting & Analysis
• Strategic Planning
• Business Process Improvement
• Management Consulting
• Software Project Management
• Sales Process
• Lead Generation
• Online Marketing
• Product Marketing
• Strategy
• Crm
• Marketing Strategy
• Marketo