Rashmi Agarwalla

About Rashmi Agarwalla

With over two decades of experience in the FMCG sector, I currently serve as National Key Account Manager at Unilever, driving ₹500 Cr annual business across two major retail accounts, Lulu and Vishal Mega Mart. My focus lies in crafting and executing annual business plans aimed at achieving consistent revenue and profitability growth. This includes managing 1,500 SKUs across categories and leveraging data-driven strategies to align with customer objectives. Previously, I led South Asia market expansion as International Business Development Manager, scaling a business vertical to ₹200 Cr in four years. Recognized for driving a 20% growth in annual revenue, I specialize in account management, market penetration, and category strategy. My mission is to foster collaborative partnerships that deliver sustainable growth, while my values center on innovation, strategic execution, and adapting to evolving market needs.

Experience

1. National Key Account Manager

   Unilever

   Jan 2023 — Present · Mumbai, IN

   Managing two major Retail Accounts with nation-wide presence; Lulu and Vishal Mega Mart. Aggregate annual business of INR 500 Crs; Total assortment of 1,500 SKU’s across all categories. Develop the Annual Business Plan in alignment with the Customer based on key objective of Y-o-Y revenue and profitability growth Achieved revenue growth of 20% over the last year business plan Key parameters in the Annual Business Plan include category investments by HUL, volume forecasts, market share growth Formulate strategy for the successful execution of the Annual Business Plan Review of Annual Business Plan on a continuous basis so that necessary changes are made in the implementation plan or strategy (if required) to ensure the revenue target is achieved. Develop strategy for the Customer to increase the Store Footfalls, Basket Size and Average Bill Value Lead the commercial negotiation and successful closure of the Terms of Trade Agreement Provide insights in terms of in-store layout, planogramming, traffic etc Develop plans & strategies for successful launch of new HUL products on Customer platforms

Education

• EConsultanc

  Ecommerce Accelerator Hub, Understanding the Retail Landscape

  2021 — 2021

• Mumbai University Mumbai

  Master's degree, Business/Commerce, General

• Welingkar Institute of Management

  MMM, Marketing

  2006 — 2009

Skills

• Business Strategy
• New Business Development
• Team Management
• Marketing
• Marketing Strategy
• Market Research
• Key Account Management
• Marketing Communications
• Business Development
• Digital Marketing
• Advertising
• Sales Management