Rashmi A.

About Rashmi A.

As a strategic and results-driven Performance Marketing Manager, I specialize in sculpting high-impact paid campaigns and hunting continual inefficiencies in multi-channel acquisition. Over the last 4 years, I’ve led SEM, paid social, display, and retargeting efforts across Google Ads, Meta, and programmatic networks—optimizing for CTR, CPC, ROAS, and CPA, and consistently exceeding performance benchmarks. Skilled in A/B testing, audience segmentation, conversion optimization, and campaign analytics, I partner with creative and data teams to deliver precision-targeted campaigns that drive revenue growth and customer acquisition. Work Samples: SEM Campaign for E-commerce Brand: Redesigned Google Ads strategy, rewriting ad copy and restructuring ad groups to improve Quality Score—resulting in a 25% drop in CPC and 30% lift in conversion rate. Social Retargeting Setup: Ran dynamic Facebook/Instagram retargeting campaigns that boosted return visitor conversion by 35% and reduced remarketing cost per acquisition by 20%. Testing & Reporting Dashboard: Built a real-time performance dashboard in Google Data Studio visualizing spend, conversions, CTR, and ROAS—streamlining stakeholder reporting and decision-making. Highly analytical and agile, I thrive in fast-paced environments and enjoy partnering with stakeholders to devise data-backed, growth-oriented marketing strategies.

Experience

1. Email Marketing Specialist Digital Marketing Executive

   American Express

   Jan 2024 — Present · Gurugram, IN

   Spearheaded outbound communication campaigns, achieving measurable increases in web traffic, engagement, and registrations- Designed and deployed Eloqua email campaigns with a 99% delivery accuracy rate- Created targeted audience segments using advanced filter conditions, improving campaign CTR and relevance- Maintained a strategic communications calendar to ensure consistent outreach and timely material delivery- Collaborated with cross-functional teams to optimize targeting, messaging, and campaign timing- Conducted comprehensive QA/QC checks on all campaign assets to ensure brand consistency and eliminate errors pre-launch- Analyzed KPI reports to identify trends and applied data-driven strategies, resulting in improved click-through and conversion rates- Recommended process improvements and evaluated emerging marketing technologies to enhance efficiency.

Education

• Indira Gandhi National Open University

  Master's degree, Anthropology

• School Of Open Learning

  Bachelor of Arts

  2016 — 2019

• MAAC

  Graphic and web designing