Rashmeen Kaur Jaggi
Brand Head @Oberoi Hotels & Resorts
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WORK HISTORY
Brand Head @Oberoi Hotels & Resorts
New Delhi, IN
Tasked with revitalizing Trident Hotels - a legacy brand contributing 50% of the Oberoi Group’s revenue yet long overshadowed by its parent - I am leading its strategic transformation into Trident 2.0, set to launch in 2027. My mandate is both strategic and purpose-driven: enhance the brand\'s relevance among existing and emerging customer segments and elevate its standing within the group to reflects its true commercial value. Awards:Editor\'s Choice for Best Five Star Hotel Group (Domestic Category) 2024Editor’s Choice for Best Family Hotel/ Resort (Domestic Category) 2024
EDUCATION
International School Manila (Philippines)
International Baccalaureate Diploma, High School/Secondary Diplomas and Certificates
Amity Institute of Forensic Science
B.Sc. (H) Forensic Science, Forensic Science and Technology
SKILLS
ABOUT RASHMEEN KAUR JAGGI
A consumer and transformation-first brand strategist passionate about building relevance, distinction and cultural capital for modern businesses. I currently lead the reinvention of Trident Hotels - a legacy hospitality brand within the Oberoi Group - towards its 2027 relaunch as a purpose-led lifestyle brand.My journey spans marquee roles at MINI India, where I launched the country’s first all-electric luxury car and introduced MINI at JoyTown, a first-of-its-kind luxury lifestyle festival and Swiggy Dineout, where I helped reposition a dining tech brand in the midst of a digital explosion. With roots in creative strategy at Ogilvy and Isobar, I’ve consistently delivered impact across brand launches, campaign strategy, digital performance and consumer engagement.Let’s connect if you\'re interested in brand transformation, hospitality reinvention or just bold brand thinking.
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