Rashmee Ali
Product Marketing - Travel, Benefits, & Loyalty @ SoFi l Ex-Capital One
- Role
- Product Marketing Lead - Membership & Benefits at SoFi
- Location
- Fairfax, VA, US
- LinkedIn followers
- 500 followers
About Rashmee Ali
Dynamic product marketing strategist with a track record of delivering results in product lifecycle marketing and acquisitions strategy across diverse portfolios. Skilled in leading high-performing teams to achieve outstanding business outcomes, fostering collaboration within intricate organizational structures, and providing clarity in uncharted territories. Recognized as a reliable problem-solver and for seamlessly adapting and collaborating across various functions.
Experience
Product Marketing Lead - Membership & Benefits
Jul 2023 — Present
Spearhead the development and execution of comprehensive marketing strategies to drive engagement with SoFi Travel, Benefits & Rewards, enhancing the experience for 10+ million SoFi members. Define key value propositions and led go-to-market strategies for new product launches, successfully launching 4 strategic partnerships for SoFi in 2024. Onboarding and collaborating with third party partners to deliver curated marketing for SoFi in order to reach our 1M+ quarterly growth targets. Ownership of budget & forecasting across programs, leading cross-functional partners to deliver on key business goals.
Education
Stanford University
Center for Professional Development Advanced Project Management Certification
2014 — 2017
Georgetown University
Master of Arts (M.A.), International Relations and Affairs
2012 — 2014
Danish Institute for Study Abroad (DIS) - Copenhagen
Fall Term, Finance & International Studies
Southern Methodist University
BBA, BA, Marketing, Political Science
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