Rashmee Baghel

About Rashmee Baghel

Marketing leader with 11+ years of experience in growth marketing, demand generation, and go-to-market strategy for global technology organizations. Currently leading Marketing and Strategic Alliances for India at NTT DATA Business Solutions, driving revenue-focused marketing initiatives that align closely with business growth.My expertise lies in building integrated marketing programs that generate qualified pipeline, strengthen strategic partnerships, and enhance brand positioning. I work closely with sales and leadership teams to accelerate market opportunities through targeted campaigns, CXO engagement platforms, and ecosystem collaborations, particularly with SAP and other strategic partners.I also oversee inside sales and business development teams while managing vendor ecosystems, media relations, digital marketing, and external corporate communications to ensure strong market visibility and measurable impact.Passionate about turning marketing into a true growth engine by combining strategy, data, partnerships, and compelling storytelling to drive business outcomes.

Experience

1. Associate Director-marketing

   NTT DATA Business Solutions

   Feb 2025 — Present · Hyderabad, IN

   I lead Marketing Strategy and Growth for NTT DATA Business Solutions India, driving demand generation, brand positioning, and revenue-aligned marketing programs that accelerate business growth.My focus is on building a high-impact growth marketing engine through strategic go-to-market initiatives, integrated campaigns, and industry engagements that create measurable pipeline and market visibility.I lead the Inside Sales function, delivering 3x qualified pipeline against sales targets while ensuring strong alignment between marketing and sales.I also manage strategic alliances with SAP, driving joint GTM initiatives, partner-led campaigns, and ecosystem collaborations to strengthen market presence and solution adoption.Additionally, I oversee digital marketing, social media, thought leadership, and partner marketing investments (MDF/BDF), while managing a strong ecosystem of agencies, media partners, and vendors to deliver scalable and impactful programs.

Education

• Institute of Public Enterprise

  PGDM, Marketing and HR

  2013 — 2015

• Jawaharlal Nehru Technological University

  Bachelor of Pharmacy (B.Pharm.), B.Pharmacy

  2009 — 2013

• Kendriya Vidyalaya

  Biology, physics, chemistry

  2001 — 2009