Rashima Sampson
Digital Merchandiser @Avon
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WORK HISTORY
Digital Merchandiser @Avon
New York, NY, US
Own end-to-end QA and optimization of product listings to ensure accuracy, brand consistency, and sales-readiness across the e-commerce site.Identify and implement enhancements to the online shopping experience, directly influencing conversion and PDP performance.Lead cross-functional execution of sitewide sales, product launches, and urgent requests, bridging gaps across brand, product, and creative teams.Partner with developers and creatives using Confluence, Sanity CMS, and Figma to enhance site content and UX.Manage and optimize product listings on TikTok Shop to expand reach, drive traffic, and support omnichannel sales strategy.
EDUCATION
Illinois Institute of Art
Associate of Arts and Sciences - AAS, Fashion Merchandising/Marketing
Coding Dojo
Computer Software Engineering
SKILLS
ABOUT RASHIMA SAMPSON
I am an experienced digital media professional skilled in digital marketing and…
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