Rashika Arora
Product & Growth Analyst | 4 YOE in Consumer Tech & EdTech | SQL, Tableau, Python | Available Immediately | Ex-Airtel | Master of Statistics
- Role
- Business Analyst - Product & Growth at Country Delight
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Rashika Arora
Country Delight leverages my expertise in analytics to drive customer engagement and…
Experience
Business Analyst - Product & Growth
May 2022 — Present · Gurugram, IN
Membership:Drove growth in membership sales by tracking metrics like conversion %, revenue (from plans sold & product sales), user retention, cancellations, and buying behavior.Performed cohort analysis and segmentation to run targeted offers and improve customer engagement.Built dashboards to support decision-making across teams with clear visibility into user patterns and KPIs.Complaints:Monitored daily complaints, performed RCA, and analyzed refund trends across customer segments (Early, New, Regular).Tracked complaint-to-delivery ratios to uncover service issues and drive improvements.Gamification:Supported growth campaigns through dashboards measuring task completion, engagement, and user conversions.Delivered post-game impact analysis to guide future campaign design and optimize performance.
Education
Amity University
Master of Statistics (M.Stats), Statistics
2017 — 2019
Banasthali Vidyapith
Bachelor of Science - BS, Mathematics, Computer Science, Statistics
2014 — 2017
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