Rashika Ahuja
Director of Marketing at ProCreator - Every Design has a story to tell! Marketing and Design
- Role
- Director of Marketing and Communications at Procreator - Global Ui Ux Design Agency
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Rashika Ahuja
Words with purpose. I believe language isn’t just communication, it’s design. The…
Experience
Director of Marketing and Communications
Procreator - Global Ui Ux Design Agency
Aug 2021 — Present · Mumbai, IN
Words have the power to connect, inspire, and transform. I use them to shape meaningful experiences, build lasting relationships, and drive impactful interactions at every touchpoint.I developed content strategies that significantly improved user engagement by 40%. This involved crafting compelling narratives and creating seamless user experiences that resonate with our target audience. By integrating best SEO practices and data-driven insights, I enhanced content visibility, leading to a 21% increase in organic traffic. My approach to UX writing ensures that every piece of content is not only functional but also engaging, helping users navigate websites and products effortlessly.In the development of ProApp, I played a crucial role in guiding the content creation process from ideation to execution. My contributions were instrumental in attracting over aspiring designers, establishing ProApp as a leading platform for design education. I focused on creating content that educates, inspires, and provides a rich learning experience for all users. This holistic approach to content strategy has been key to our success.As the Director of Marketing at ProCreator, I implemented comprehensive marketing strategies that strengthened our brand presence. I collaborated with cross-functional teams to develop targeted campaigns, resulting in an 18% increase in user retention. My ability to combine marketing with UX writing has enabled me to create cohesive, impactful messages that resonate deeply with our audience and drive user action.I also oversee content development for new features and updates, ensuring that our messaging is consistent and effectively communicates the value of our offerings. My focus on user engagement and community building has fostered a loyal user base that continues to grow.
Education
Sharda University
Bachelor of Technology, Computer Science
2011 — 2015
St.Ann's Senior Secondary School
HSC(12th), Physics, Chemistry, Maths, Computers & English
2007 — 2011
St.Ann's Senior Secondary School
SSC(10th), Mathematics and Computer Science
2007 — 2011
NEXT MBA
Marketing Director Course, Marketing
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