Rashi Gupta

About Rashi Gupta

An experienced advertising & marketing professional skilled in Integrated Marketing Campaigns, Communication Strategy, Creative Development, Creative Strategy and Project Management.I\'ve been drawn to brands and advertising since a young age, and that passion led me into the world of brand marketing. I believe in marketing\'s power to build consumer connections and am proud to help brands grow and stay relevant.Listing down the key roles and responsibilities I have managed in my career:Marketing Campaign Execution: Lead the planning, execution, and optimization of marketing campaigns across various channels including TV, digital, social media, print, and events to promote the brand\'s products and services.Cross-functional Collaboration & Stakeholder Management: Collaborate with internal departments such as sales, planning, creative, finance, data analysis, digital, BTL, etc. to ensure alignment of brand messaging and consistency in customer experience. Also, collaborate with various external stakeholders such as clients, agencies, production houses, tech teams, event teams, customer service team, etc. for a smooth execution and planning.Brand Strategy Development: Collaborate with senior management to develop and implement comprehensive brand strategies aligned with the brand objectives and target market segments.Brand Identity Management: Maintain and strengthen the brand identity by overseeing brand guidelines, logos, typography, and visual elements across all marketing materials and channels.Brand Performance Reports: Present integrated campaign/monthly brand reports to monitor and analyse key performance indicators (KPIs) to measure the effectiveness of branding initiatives and marketing campaigns.Market Research and Analysis: Conduct market research and competitor analysis to identify market trends, consumer preferences, and areas for brand improvement.Community Management: Handled brand ambassador programs and evaluation and led community engagement initiatives to ensure maximum active user base.

Experience

1. Program Manager (Contract)

   Meta

   Jul 2025 — Present · Mumbai, IN

   Leading creative campaigns for consumer marketing and business marketing within Creative X for all Meta products by collaborating with marketing and other cross-functional teams at Meta.

Education

• Gautam Buddha University School of Management

  Integrated MBA, Marketing

  2011 — 2016

• Delhi Public School

  Business/Commerce, General

  1998 — 2011

• Gautam Buddha University

  Integrated MBA, Marketing & Strategy

  2011 — 2016

Skills

• Management
• Microsoft Office
• Integrated Marketing
• Email Marketing
• Social Media Marketing
• Microsoft Excel
• Strategy
• Marketing Strategy
• Leadership