Rashi Goel

Product Manager Strategic Initiatives - Agri Business Group @Kotak Mahindra Bank

Mumbai, IN

Marketing & Campaign Management• Manage end-to-end marketing campaigns focused on engagement, brand recall, and business growth.• Use Salesforce CRM and LMS to drive lead conversion through targeted outreach. Data, Analytics & Automation• Build dashboards and trackers to improve workflow and team productivity.• Create a CIBIL-based retention model to reduce churn and manage risk.• Conduct market and competitor research to support campaign planning.🧩 Strategy & Business Planning• Support GTM strategy, brand positioning, and internal frameworks.• Aid budgeting and P&L reviews to identify cost-saving opportunities.• Help automate processes and reduce manual work across teams. Leadership & Stakeholder Communication• Work closely with the Business Group Head on key strategic priorities.• Deliver decks for CXOs and Board, covering trends, insights, and actions.

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Bachelor of Business Administration - BBA, Marketing

Xavier Institute of Management(XIM Bhubaneswar)

Master of Business Administration - MBA