Rashida Poorman
Principal, Eclipse Brand Partners Brand Strategy, Identity, Digital Marketing
- Role
- Head of Marketing at Lobsterboys
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Rashida Poorman
Rashida is a global marketing leader with deep expertise in driving growth at the…
Experience
Head of Marketing
Nov 2024 — Present · NY, US
Lead marketing at Lobsterboys, a fast-growing seafood disruptor redefining how Americans buy lobster—sourcing directly from independent fishermen and delivering premium hard-shell lobster live, coast-to-coast. No middlemen. No soft-shell fillers. Just unmatched freshness and quality- Build and lead cross-functional teams across content, paid, owned, and earned media—driving sustained 50%+ week-over-week revenue growth since launch- Launched and manage a high-performing Shopify experience—engineered for speed, discovery, and seamless conversion- Oversee brand and founder social strategy across Instagram, TikTok, LinkedIn, Facebook, and YouTube Shorts—generating 1.6M+ monthly organic views- Direct content creation from concept through scripting, video production, and publishing—delivering performance-driven, brand-building creative across all channels- Scaled paid acquisition with 3–5X ROAS across Meta and Google in the first three months- Position Lobsterboys as a mission-led brand focused on transparency, sustainability, and restoring independence to America’s fishing communities- Partner with PR teams to secure national and regional coverage, including Forbes, World Financial Review, LiveNow Fox, One America News Network, and others.
Education
Temple University
Bachelors in Economics
Stanford Graduate School of Business
MBA
Skills
- Marketing Research
- Retail
- Direct Marketing
- Advertising
- Brand Management
- Cross-Functional Team Leadership
- Strategy
- Marketing Strategy
- Marketing Communications
- Consumer Products
- Product Marketing
- Merchandising
- Management
- Market Planning
- Brand Development
- Marketing
- Competitive Analysis
- Leadership
- Market Research
- International Marketing
- Product Development
- Customer Insight
- Global Marketing
- Beauty Industry
- P&L Management
- Cosmetics
- Marketing Management
- Market Analysis
- Sales
- Luxury Goods
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.