Rashida Meggett
Style Director @Rainbow Apparel Co
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WORK HISTORY
Style Director @Rainbow Apparel Co
Brooklyn, NY, US
Conduct brainstorming sessions with my creative team to review concepts and marketing strategies· Initiate strategic thinking to aid the team in developing innovative messaging and effective deliverables· Oversee content strategy and final concepts for an overall well curated brand presentation· Collaborate with the merchandise and sales departments in developing marketing plans, analyzing results and identifying opportunities for further growth amongst both online and instore sales· Partner with the buying and merchandising teams to concept and execute on fashion stories that highlight the most important seasonal messages· Develop marketing campaigns that translate objectives across the business into lucrative creative strategies· Lead monthly team meetings to analyze brand tracking, market trends, consumer needs, and the competitor landscape· Head the style team by researching and articulating the brand persona and identity each season· Forecast upcoming trends and develop strategies to style out seasonal looks that are relevant and aspirational to our customer· Liaise with social team, marketing, and merchandising to ensure a consistent fashion voice across all platforms and channels
EDUCATION
SUNY at
Bachelor's of Science, Public Health
ABOUT RASHIDA MEGGETT
I am a New York based fashion stylist & image consultant. Beginning my journey in 2006, I have gained plenty of insight into the world of fashion. I have explored various areas in fashion styling: ad, catalog/e-commerce, & editorial shoots; celebrity appearances; fashion shows; movies & television. As a stylist, I am able to exercise my ability to create unique, fashion-forward looks that capture the attention of global audiences. My love for researching what’s up and coming in fashion combined with my natural keen eye for detail allows me to deliver visual fulfillment in every aspect of my work.I have experience with working in a fast paced environment to produce high volume, quality photos. I am hard working, focused & thrive off of positive energy as well as being a part of a creative, professional team. I worked on a number of commercials for the MTV network; assisted on several Nikon camera ad campaigns, various editorial & advertisement photo shoots. I landed my first assistant position with Stylewise in 2009; where I worked on music videos, artist photo shoots, album packaging, award show performances, red carpet appearances & Mercedes Benz Fashion Week. We were the glam team involved in all of Russell Simmons branding of his latest collection Argyleculture; Macy\'s ad campaign with Tyson Beckford as well as JCPenny and Walmart. I later began working with The Miss Universe Organization. Under the Fashion Director, I was responsible for providing wardrobe for Miss Universe, Miss USA and Miss Teen USA. I then branched out into freelance styling and branded, IAMStyle. I have styled editorials for Harpers Bazaar, GQ, and NO.ISE to name a few. I have styled for multiple e commerce sites such as Loehmanns.com, Mandee.com, Anniesez.com and most recently for YOOX/Net-A-Porter Group where I currently hold a position as Deputy Online Style Editor.
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