Rashi Vashistha
Market Intelligence @Monotype
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WORK HISTORY
Market Intelligence @Monotype
Noida, IN
1) Conduct brand marketing research. 2) Identify digital offerings across all applicable mediums(e.g. mobile applications, websites, digital ads, online marketing materials, etc.) 3) Download and review digital assets using a variety of software applications. 4) Conduct forensic investigation of IP infringement matters, including technical analysis of hardware and software containing fonts. 5) Organise and maintain research files using G-Suite applications. Communicate results with Legal team in a timely fashion. 6) Preparation and reporting of statistical data regarding brand font usage.
EDUCATION
Amity University
Bachelor of Arts - BA, Communication and Media Studies
ABOUT RASHI VASHISTHA
Marketing Strategist | Policy Researcher | Data-Driven Storyteller | MBA (Marketing & International Business)| FMCG | Digital Media | Research & Analytics | Communication Specialist.I’m Rashi Vashistha, a highly motivated and purpose-driven professional with a dual foundation in Journalism and Mass Communication (Amity University) and an ongoing MBA in Marketing and International Business. My career journey is shaped by a deep interest in crafting consumer-centric strategies, conducting evidence-based research, and using data insights to influence both business outcomes and public policy. Over the years, I’ve developed a strong grasp of market research, brand strategy, and policy evaluation through academic work and professional experiences across the FMCG, media, education, and non-profit sectors. My dissertation, “The Effect of Advertising on Consumer Brand Preference,” involved primary research with 250+ respondents, analyzing emotional and rational appeal in advertising using SPSS and Excel. The study revealed 70% of consumers respond better to emotionally resonant ads, while brand consistency improved recall by 40%—reinforcing the power of storytelling in brand building. I have also presented a research paper titled “Fostering LGBTQA+ Inclusivity: A Strategic Approach to Workplace Equality” at IIM Shillong, addressing diversity-focused policy reforms. My engagement with J-PAL South Asia further equipped me to understand data-backed development practices and the impact of grassroots implementation. Professionally, I’ve interned with leading brands such as:Outlook Group: Developed client-focused marketing strategies, conducted competitor analysis, and handled real-time sales scenarios.Dabur India Ltd.(Modern Trade): Managed 200+ SKUs, executed in-store strategies, and analyzed consumer behavior in urban markets.India Today Group, Aaj Tak & IMUN: Gained hands-on experience in media marketing, promotions, content writing, and event communication. Core Strengths & Skills:Marketing Strategy: Consumer segmentation, competitive analysis, brand positioningDigital Marketing: SEO, Google Ads, Email Marketing, Content MarketingResearch & AnalyticsCommunication & Writing: Copywriting, content creation, academic writing, marketing communication What sets me apart is my ability to bridge creative communication with analytical thinking—transforming data into meaningful narratives and strategies that drive results. I am a quick learner, a team player, and a curious thinker who thrives in collaborative environments.
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