Rashi Varma

About Rashi Varma

With over a decade of experience in business development, I\'ve honed my core competencies in lead generation, team management, and marketing, all while aligning with Zycus\' mission to innovate procurement solutions. My expertise lies in the EMEA and APAC markets, where I leverage my strategic insight to drive growth and deliver value. At Zycus, my goal is to foster a culture of excellence and collaboration, contributing diverse perspectives and experiences that resonate with our global clientele.In my current role as Associate Director Business Development, I lead a dynamic team responsible for generating opportunities that account for up to 80% of Zycus\' total global sales revenue from new business wins. I\'ve been pivotal in establishing partnerships, penetrating new territories, and implementing Zycus\' inaugural social media marketing plan, significantly boosting prospect engagement. My strategy and execution skills have propelled our team\'s success in cross-selling and upselling, firmly establishing Zycus as a leader in our field.

Experience

1. Director of Business Development - Europe

   Zycus

   Apr 2025 — Present

Education

• Indira Institute of Management, Pune

  PGDBM(IB + Marketing), English,Commerce,International Business,Marketing,International Marketing,Shipping&Logistic

  2006 — 2008

• I.E.H.E (Bhopal)

  B.COM(Mgt.)hons, Management

  2003 — 2006

• St. Joseph Co-Ed School Bhopal

  SSC, Commerce

  2002 — 2003

Skills

• Team Management
• Competitive Analysis
• Strategy
• Crm
• Business Analysis
• Management
• Business Strategy
• Market Research
• Marketing
• Lead Generation