Rashi Singh
IIM Raipur PGP\'24
- Role
- High End Specialist at AB InBev
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Rashi Singh
Management graduate from IIM Raipur with a B. Com (Hons)background, experienced in…
Experience
High End Specialist
Jul 2024 — Present · Delhi, IN
Drove ₹2 Cr+ in monthly beer sales across 200+ key accounts in Delhi, onboarded 40+ new accounts, through strong account management by optimizing brand placement and expanding the width of distribution, ensuring sustainable growth and increased market penetration• Expanded the super-premium portfolio by 10% and introduced draught as a new offering, by identifying white spaces across 900 outlets, and scaling draught presence across 200 outlets using optimisation dashboards and consumer-led promotion initiatives such as Bud Bingo • Transformed ERP operations by leading a large-scale implementation project, ensuring a seamless transition for 160+ accounts while aligning cross-functional teams, streamlining financial reconciliations, and minimizing disruptions in customer relationships • Enhanced sales intelligence and decision-making by conceptualizing and integrating a real-time data dashboard into Bizom (sales tool), improving brand alignment, listings, asset tracking, and market share that supported collab promotions with ICC across 300+ outlets • Elevated brand visibility and consumer engagement by executing over 50 large-scale events, directly contributing to increased sales and stronger brand recall in high-potential accounts as well as through promotions, leveraging discounts, and asset placements in over 60% of outlets
Education
The Woodstock school
High School
Indian Institute of Management Raipur
PGP
2022 — 2024
Gwalior Glory High School
Higher Secondary
2016 — 2018
International Institute of Professional Studies, DAVV
B.com(hons)
2018 — 2021
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