Rashi Priyadarshini

About Rashi Priyadarshini

Storyteller first, Marketer laterI’m a B2B SaaS/PaaS marketing professional with 6+ years of experience blending creative storytelling with data-driven strategy to fuel growth. Currently, I’m spearheading GTM efforts for APAC at LexisNexis® Risk Solutions, where I’ll be aligning regional priorities with integrated campaigns to drive demand and pipeline velocity. Passionate about B2B SaaS/PaaS marketing, I specialize in campaign management, email marketing, webinars, and digital ads. I excel at driving demos, downloads, and website traffic while optimizing marketing channels. My hands-on experience in creating engaging virtual events and collaborating on content syndication enhances lead generation and pipeline closure.LexisNexis® Risk Solutions leverages actionable insights derived from advanced analytics and proprietary linking technology to help organizations transform opportunity and risk assessment. Our solutions help customers across industries solve daily business challenges such as identity verification and authentication, fraud defense, compliance and due diligence while streamlining workflows, increasing productivity and maximizing revenueMy specialties - Account-Based Marketing (ABM), Demand Generation & Lead Nurturing, Product Marketing & Services Marketing, Digital Marketing Strategy & Execution, Event Marketing & Virtual Events, Strategic Marketing Planning, Influencer Marketing & Relations, Alliance & Partner Marketing, Campaign Management & Optimization, Email Marketing & Marketing Automation, Persona Development & Audience Targeting, Content Syndication & Distribution, Website Optimization & Conversion Rate Optimization (CRO), Revenue Growth & Pipeline Acceleration, Market Expansion & Go-to-Market (GTM) Strategy, Branding & Brand Positioning, Customer Acquisition & Retention, B2B & B2C Marketing, Social Media Marketing & Community Engagement.

Experience

1. Marketing Manager

   LexisNexis Risk Solutions

   Apr 2025 — Present · Gurugram, IN

Education

• Bennett University

  Master of Business Administration - MBA, Business Administration and Management, General

  2018 — 2020

• Great Lakes Institute of Management

  Postgraduate Degree, Postgraduate Program in Strategic Digital Marketing

• Prestige Institute of Management & Research

  Diploma in Event Management, Meeting and Event Planning

  2015 — 2016

• Prestige Institute of Management & Research

  Bachelor of Business Administration (BBA), Business Administration and Management, General

  2015 — 2017

• Indian institute of import and export, Ahmedabad

  Diploma in Import and Export, Import and Export

  2015 — 2016