Rasheedah Surakat
Founder, Yomi Concepts | Scaling Culture-Driven Brands & Events
- Role
- Retail Construction Project Manager at OMEGA SA
- Location
- Miami Beach, FL, US
- LinkedIn followers
- 500 followers
About Rasheedah Surakat
Visionary CEO + Experiential Strategist blending operations, creativity, and culture.I help organizations bring immersive visions to life scaling creative concepts into operational realities. With 15+ years of experience managing $5M–$50M projects across retail, hospitality, maritime, and cultural spaces, I specialize in building global ecosystems for brands, artists, and experiences.From launching boutique retail spaces for LVMH (Starboard) and OMEGA, to transforming cruise ships for Royal Caribbean, to building my own music and lifestyle agency (Yomi Concepts), I’ve led diverse teams through complex builds and bold ideas. Whether it’s a pop-up retail space, refurbishment project or activation, I bring structure to imagination. Core Strengths:• Experiential & Festival Production• Scalable Systems for Creative Brands• Global Retail & Hospitality Execution• Cross-functional Team Leadership• Vendor Sourcing & Partner Management• Contracting, Budgeting, & Risk Mitigation• Brand Activations, Artist Management• UX/Product Vision, Data-Informed Ops Rooted in values of collaboration, creativity, and radical integrity. Inspired by culture-makers, visionaries, and the magic of human connection.
Experience
Retail Construction Project Manager
Nov 2022 — Present
Successfully oversaw $1-5M construction and remodel projects for the premier watch manufacturer\'s retailspaces across the USA and Caribbean.• Spearheaded project initiation by drafting comprehensive briefs outlining project requirements,scheduling plans, and budgets.• Orchestrated collaboration among external architects, retail and wholesale partners, general contractors,and consultants to uphold brand standards across all store planning endeavors.• Facilitated seamless coordination between the design team in Switzerland and regional cross-functionalteams, including Retail, Procurement, IT, Security, Operations, and Merchandising, during the designphase.• Ensured cost efficiency in retail space planning elements by meticulously reviewing lease negotiations.
Education
Wyncode Academy
User Experience/User Interface Immersive Program
2018 — 2018
Florida International University
Bachelor of Science (BS)
University of Miami
Master of Business Administration (MBA)
2017
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