Rasheda Watson

Experience

1. Senior Specialist, Digital Media & Communications

   Sage Oak Charter Schools

   Aug 2022 — Present

   Created a product requirements document for the school-wide implementation of a new website feature that resulted in staff diversity training information being easily accessible.Facilitated live implementation of diversity, equity, and inclusion training to all staff school-wide during a 300-person staff summit.Research audience and compile data to execute clear marketing strategies.Provide solutions to families after implementing new personalized product launches resulting in an increase in transparency and accountability.Provide stakeholders and executives with monthly board updates that feature objectives and analytics to clearly reflect how we’re achieving the school’s vision and mission. Lead an in-person communications training for all staff that resulted in unifying brand voice to increase parent satisfaction.