Rashawn Copeland

About Rashawn Copeland

I am a sports, media, and community-building executive focused on developing platforms, partnerships, and ecosystems that drive cultural relevance and long-term enterprise value.My career has been built at the intersection of sports, storytelling, and scalable audience growth. As a former collegiate athlete and co-founder within the Special Strong franchise system, I developed a foundation in performance culture, operational leadership, and community expansion. Over the past several years, I have expanded that base by building and managing a portfolio of 90+ digital media platforms reaching tens of millions across sports, faith, wellness, and inspirational audiences.What differentiates me is my ability to connect talent, media, and mission into cohesive growth engines. Through partnerships with Sports Spectrum, Pro Athletes Outreach (PAO), and collaborations with professional athletes, leagues, and purpose-driven brands, I have built ecosystems around influence — not just marketing campaigns. My work centers on designing integrated systems where content, live experiences, sponsorship, digital distribution, and community engagement reinforce one another to produce measurable business impact. I am focused on helping shape a modern franchise model that extends beyond matchday. This includes developing strategic sponsorship pipelines, activating youth academy and community relationships, strengthening family-first cultural identity, and building creator-driven storytelling platforms that expand regional and national visibility. My goal is to contribute to building not just a competitive club, but a durable sports enterprise rooted in community trust, commercial strength, and long-term brand equity.I am deeply interested in the evolution of sports marketing and franchise growth, particularly the integration of audience intelligence, data-driven sponsorship valuation, and emerging technologies such as artificial intelligence to enhance strategic decision-making and fan engagement. While sports has traditionally been relationship-driven, I believe the next generation of sports organizations will combine cultural intuition with analytical rigor to unlock scalable growth.I am currently exploring leadership and strategic partnership opportunities focused on franchise development, creator-powered ecosystems, and the future of sports, culture, and entertainment platforms.

Experience

1. Digital Creator

   Go Everywhere

   Sep 2023 — Present

Education

• Liberty University

  Master's degree, Digital Communication and Media/Multimedia

  2024

• University of Central Oklahoma

  General Studies, Criminology

  2009 — 2012

• The University of Kansas

  Sports Business