Rashana Trim
Digital & Growth Strategy ECommerce Operator | Global Ecommerce, Subscriptions & Consumer Platforms | US Leader Open to UK Opportunities
- Role
- Head of Onstar Ecommerce at General Motors
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Rashana Trim
I’m a digital growth strategist and ecommerce leader with over a decade of experience scaling customer-centric businesses across the US, exploring opportunities in the UK.I’ve led ecommerce and digital transformation at OnStar (GM), driving a multi-billion dollar vision through platform rebuilds, website management, and global merchandising strategy. At Amazon and TuneIn, I spearheaded subscription and product growth, reversing negative trends, launching new features, and building operations that delivered double-digit membership growth and triple-digit growth in content engagement.My superpower is connecting the dots across marketing, product, analytics, and UX to build scalable systems and better customer journeys. Whether it’s leading a Shopify Hydrogen transformation or launching a new streaming channel, I bring structure, insight, and momentum to high-impact digital initiatives.Now based in Chicago and exploring a move to London, I’m open to roles in digital strategy, product marketing, customer growth, or transformation leadership—especially where I can use data and storytelling to fuel the next phase of growth.
Experience
Head of Onstar Ecommerce
Oct 2023 — Present
Leading global digital transformation and ecommerce platform rebuild for OnStar’s connected vehicle business, including Shopify Hydrogen implementation and full PDP remerchandising.Developing cross-functional strategy across marketing, UX, product, and analytics to optimize subscription conversion and customer journeys.Leading the charge to make OnStar a digital-first brand - building experiences that empower customers to move effortlessly from phone-based support to self-serve tools across web and mobile touchpoints.
Education
The Wharton School
Bachelors of Science, Economics; Marketing with a Retail Focus
2009 — 2013
Skills
- Powerpoint
- Microsoft Excel
- Excel
- Word
- Written Spanish
- Retail
- Sales
- Fashion
- Customer Service
- Analysis
- Microsoft Word
- Microsoft Office
- Data Analysis
- Merchandising
- Public Speaking
- Sql
- Vendor Management
- Marketing Strategy
- Pricing Strategy
- Teamwork
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