Rasha Mohamed
Marketing Professional | Global Experience I Fintech | Financial Services
- Role
- Senior Manager, Brand Marketing at Green Dot Corporation
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Rasha Mohamed
Highly experienced Marketing professional with global experience stretching from the U.S. to the Middle East and Africa in the Financial, FinTech, Entertainment and Non-profit industries. I’ve developed B2C and B2B go-to-market strategies and campaigns for global brands to achieve business goals through data-driven integrated marketing campaigns, that resonate with global and local markets. I also write and direct films that promote social justice and inclusion. One production was selected to screen at Cannes Film Festival and other renowned festivals.
Experience
Senior Manager, Brand Marketing
Nov 2020 — Present · San Francisco, CA, US
Lead overall BaaS (Banking as a Service) Partner Marketing strategy, planning and campaign management and execution for Uber, Amazon Flex, Intuit and Financial Service Center partner stores. Plan and execute all BaaS Partner CRM retention and acquisition campaigns, promotions, digital marketing, and bank-wide initiatives. Conduct consumer marketing research and analysis that inform marketing and business strategy and planning.
Education
California State University, Fresno
BA, Media, Communications and Journalism
California State University, Fresno
Master of Arts (M.A.), Media, Communications and Journalism
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