Raquel Toledo
VP of Marketing & Communications | Insurance Marketing, Branding & Growth Strategy
- Role
- Marketing Communications Manager at Heffernan Insurance Brokers
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Raquel Toledo
Marketing leader driving content, brand, and digital strategy across multi-brand company.…
Experience
Marketing Communications Manager
Dec 2023 — Present
Lead marketing and communications initiatives across multiple brands under Heffernan, with a focus on SEO, content marketing, website strategy, and digital engagement.Provide strategic direction and leadership support for the broader marketing team, ensuring marketing efforts align with business growth and brand positioning. Oversee brand integration for mergers and acquisitions, working directly with acquired agencies to transition them into the Heffernan brand. This includes developing messaging strategies, overseeing digital and content migration, and ensuring seamless alignment with Heffernan’s identity while maintaining brand equity and client retention.Collaborate with external vendors and cross-functional teams to implement scalable marketing solutions. Partner closely with cross-functional leadership teams to improve online visibility, lead generation, and client engagement, ensuring a cohesive and effective marketing strategy that drives business growth.
Education
California State University - East Bay
Bachelor of Arts - BA
Skills
- Fundraising
- Non-Profits
- Community Engagement
- Volunteer Recruiting
- Event Planning
- Museums
- Community Outreach
- Program Development
- Media Relations
- Grants
- Philanthropy
- Grant Writing
- Nonprofits
- Social Networking
- Social Media
- Public Speaking
- Volunteer Management
- Community Development
- Non-Profit Administration
- Customer Service
- Leadership
- Nonprofit Organizations
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