Raquel C.

About Raquel C.

I lead creative, packaging, and marketing projects that help teams move work from brief to shelf with stronger alignment, clearer timelines, and less churn.My background spans packaging development, commercialization, and cross-functional project leadership across PepsiCo and Topco. I’ve managed complex work involving graphics changes, label updates, innovation launches, promotional packaging, productivity initiatives, and portfolio-wide redesigns. I do my best work when the project has a lot of moving parts, multiple stakeholders, and a real need for structure, follow-through, and calm execution.What I’m known for:• Managing packaging and creative workflows across cross-functional teams• Building timelines, coordinating approvals, and keeping projects moving• Partnering across Marketing, Design, Regulatory, Legal, R&D, Supply Chain, and Operations• Reducing friction in the process and helping teams get to stronger execution faster• Bringing organization, consistency, and strong follow-through to deadline-driven workSelected examples of impact include:• Leading packaging and commercialization work across major Quaker brands and complex multi-scope initiatives• Managing a government-mandated Nutrition Label Reform project affecting SKUs• Leading the SmartLabel / QR code initiative across Topco and member brands• Overseeing a health and beauty redesign spanning 1,700 SKUs, 95 suppliers, and $177M in annual sales• Helping reduce speed-to-shelf from 54 weeks to 39 weeks on a private label redesign• Delivering more than $1M in savings through packaging productivity initiativesI love roles where creative project management and cross-functional coordination are critical to delivering high-quality work efficiently.

Experience

1. Sr Innovation Commercialization Marketing Analyst at Pepsico

   PepsiCo

   Jul 2024 — Present · Chicago, IL, US

   Lead innovation and commercialization projects for a $700M Ready-to-Eat cereal business, managing timelines, budgets, deliverables, and stage-gate readinessCoordinate work across Marketing, Insights, R&D, Finance, Regulatory, Design, Supply Chain, and Operations to keep projects moving from concept through launch planningPartner with Insights to translate consumer learnings into project direction for flavors, claims, concepts, and packaging assetsSupported an innovation pipeline that delivered 1.5 incremental share points in 2025 within the $11B Ready-to-Eat category

Education

• Northern Illinois University

  Bachelor of Science, Marketing

  1997 — 2002

Skills

• Product Marketing
• Direct Marketing
• Marketing
• Email Marketing
• Cross-Functional Team Leadership
• Competitive Analysis
• Marketing Strategy
• Creative Direction
• Market Research
• Event Management
• Marketing Communications
• Strategy
• Advertising