Raquel Carbonari
- Role
- North America Brand Activation Director at Essity
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Raquel Carbonari
I am a committed employee who enjoys taking on challenges and believes in continuous…
Experience
North America Brand Activation Director
Feb 2019 — Present
Collaborate with global cross-functional teams in the development of end-customer centric campaigns, from strategy to activation, that drive brand and sales growth ambitions. • Ensure campaigns resonate with the target audience and are cognizant of market conditions. • Liaise with creative teams and agencies to ensure campaigns are developed with consistent messaging that aligns with the brand positioning strategy. • Ensure campaign media strategies employ 360 media principles that support the desired customer journey. • Cooperate with external and internal teams to collect the necessary data needed to monitor, optimize, and report on campaign performance. • Optimize and monitor regional campaigns to ensure results meet agreed KPIs. • Report campaign results to key stakeholders in the United States and Canada. • Develop local brand campaign initiatives that drive brand growth ambitions. • Manage regional PR and digital agencies.
Education
Drexel University
M.S., Engineering Management
2006 — 2011
Colegio Bolivar
Bachillerato
1986 — 1999
Foxcroft School
High School
1999 — 2000
Stockholm School of Economics Executive Education
Creating Value
Kellogg Executive Education
Certificate Digital Marketing Strategies: Data, Automation, AI & Analytics
Lehigh University
B.S., Chemical Engineering
2000 — 2004
Skills
- Management
- Product Marketing
- Product Development
- Process Engineering
- Competitive Analysis
- Business Development
- Key Account Management
- Lean Manufacturing
- Forecasting
- Continuous Improvement
- Consumer Products
- Supply Chain
- Strategy
- Fmcg
- Business Strategy
- Change Management
- Innovation Management
- Process Improvement
- Marketing Management
- Manufacturing
- Cross-Functional Team Leadership
- Business Process Improvement
- Product Management
- Project Management
- Sales Management
- Customer Insight
- Business Planning
- Pricing
- New Business Development
- Product Launch
- Product Innovation
- Six Sigma
- R&D
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