Raquel Bickford
Entrepreneur
- Role
- Founder Executive Producer at Roque Events
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Raquel Bickford
Experienced leader and born-hustler with a demonstrated history of working in the creative and marketing industry. Skilled in multi-disciplinary creative direction, brand positioning, sales, and social media. A strong business development professional with a Bachelor of Science (B.S.) focused on Business Management from Pacific Union College and an Associate of Arts (A.S.) in Merchandise Marketing.
Experience
Founder Executive Producer
Jul 2014 — Present · San Francisco, CA, US
Produce large scale events and weddings for luxury brands and high-end clientele • Multi-disciplinary creative experience focusing on experiential design for luxury brands and high-end clientele • Provide digital event design decks to each client allowing them to choose all elements of the event in an attractive format • Take ownership with each design deck and incorporate vendor teams to help fulfill the overall event design and flow • Manage all project contracts and deliverables for clients to approve • Set up and lead meetings with a detailed agenda that has an established purpose and follow up to ensure discussed items are completed • Develop contingency plans to ensure each event adheres to our high-standards and guests don’t feel the adjustments made • Prepare and provide detailed run-of-shows well in advance to key partners to allow time for adjustments so that the event runs flawlessly • Work with our PR agency to develop pitches, do outreach, and develop meaningful stories for launches and non launch periods • Develop customer care relationships to ensure we are addressing the needs of our clients properly and in a timely manner • Accountable for the creative brief through to the tactical execution and results across all channels • Drive social media growth and metrics, developing and delivering on acquisition and engagement goals across all social channels • Build brand positioning and messaging strategies for new services and features by partnering with PR, finance, and legal to balance marketing with the needs of the event industry • Partner with our PR team to ensure the brand messaging is consistent, while not hindering growth opportunities but balancing growth and brand • Work with our PR team to drive brand refreshes along the way as our company vision and mission evolves over time • Create influencer marketing plans and build an overall strategy for driving awareness of new services and past projects
Education
Pacific Union College
Bachelor of Science (B.S.), Business Management, 3.5
2010 — 2012
Justin-Siena High School
General Education, College Preparatory Catholic Institution
2000 — 2004
The Fashion Institute of Design and Merchandising
Associate of Arts (A.A.), Merchandise Marketing, 3.8
2007 — 2008
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