Raquel V. Thomas
Product Marketing Strategist | Director of Brand Operations ✦ Consumer Education ✦ Brand Storytelling ✦ Product Development ✦ “From Periphery to Mainstream: Bold Marketing Strategies for Challenger Brands”
- Role
- Sales and Marketing Specialist at Curve Toys
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Raquel V. Thomas
Welcome to my world of bold brand storytelling and innovative marketing! I help…
Experience
Sales and Marketing Specialist
May 2016 — Present · Valencia, CA, US
Key contributor in building company in adult industry from ground up, focusing on customer acquisition and product development. Lead strategic marketing and sales, including trade show representation and direct client interaction. Manage product innovation and package design based on detailed market analysis, customer feedback, and data-driven insights to address market gaps.PRODUCT DEVELOPMENT: Created new product that led to immediate sell-outs and sustained bestseller status over 8 years, selling units and capturing 42% market share. Product line, initially a 15 SKU expansion to an 8 SKU line, grew to 97 SKUs, becoming second best-selling line across all 17 brands in catalog. Enhanced Rooster product line sales by aligning with emerging wellness trends and customer safety preferences, transitioning to healthier silicone material, and adopting discrete packaging.STRATEGIC MARKETING: Generated monthly orders per store by directing launch of leading gay male product line, optimizing product placement and branding in targeted retail spaces. Pioneered entry into untapped markets, such as smoke and cannabis shops, leading to substantial orders, including a partnership with a 100-store retail chain.OPERATIONAL LEADERSHIP: Mediated and improved communication between CEO and VP, enhancing operational efficiency and organizational dynamics without formal authority. Streamlined invoicing process for $1M yearly account, resolving payment delays and fostering more efficient and profitable relationship.MARKET EXPANSION: Facilitated regular bi-monthly orders of units and expanded market presence by developing sleek, discreet product lines tailored for mainstream markets like Walmart and military commissaries. Spearheaded entry into European market with a minimalistic, silicone-based product line, now ranking as the third best-seller, responding to specific market demands.
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