Raquel Melo

Vice President, Innovation @Dairy Farmers of America

Minneapolis, MN, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2024 — Present

Vice President, Innovation @Dairy Farmers of America

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Minneapolis, MN, US

Senior growth leader responsible for innovation acceleration across the DFA enterprise, from farm to table. Scope expansion from retail division accountability in prior role to enterprise-wide innovation accountability + capabilities-building charge across $24B global cooperative.

EDUCATION

1996 — 1998

Harvard Business School

MBA, Business Administration and Management, General

1988 — 1993

Brown University

BA, Psychology

SKILLS

Product DevelopmentConsumer ProductsMarketingFoodBrand DevelopmentSegmentationStrategyProduct InnovationManagementBrand ManagementCross-Functional Team LeadershipMarketing StrategyMarket ResearchCustomer InsightShopper MarketingP&L ManagementMarketing Research

ABOUT RAQUEL MELO

I am a growth & innovation executive recognized for driving transformational growth through innovative new business solutions. My career spans public, private and cooperative business models in the CPG industry, where I leverage resources, talent, and brand insights to identify unrecognized consumer needs. I find unique approaches to challenges which I translate into new ventures and creative new product solutions.With a big picture orientation, a strong bias for action and a highly strategic mindset, I develop rigorous game plans for aggressive business acceleration. My tool box includes P&L management, R&D and consumer insights oversight, and marketing/brand strategy. I translate strategies into actionable growth levers including new product development, M&A solutions, and strategic partnerships- closing the gap between where the brand and business is today, and what it can achieve tomorrow.Described as a passionate, disciplined, and focused leader, I have a strong work ethic and high standards of excellence. A community builder and people developer, I care deeply about coaching, mentoring, and sponsoring “next generation” talent. I am particularly recognized for my work in the area of Diversity & Inclusion.

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Raquel Melo — Vice President, Innovation at Dairy Farmers of America in Minneapolis, MN, US | Unifers