Raquel Cordon
Managing Director, Global Marketing & Sales Ops
- Role
- Managing Director, Global Marketing & Sales Ops at Tbm Consulting Group
- Location
- Greenville, SC, US
- LinkedIn followers
- 500 followers
About Raquel Cordon
Strategic, analytical, leadership-focused, marketing professional with extensive…
Experience
Managing Director, Global Marketing & Sales Ops
May 2019 — Present
Lead the Marketing Department responsible for developing and executing a comprehensive marketing strategy to increase website traffic, qualified lead flow, and organic revenue utilizing web properties, email marketing, SEO, ad retargeting, and paid and social media. Support the outbound sales process with targeted campaigns and nurture streams to generate leads and develop processes to nurture and convert website visitors and content consumers into qualified sales leads. • Develop all business development materials including Executive Overview presentations, RFP responses, proposals, resource bios, and case summaries. Oversee the maintenance of the company’s various web properties and digital media including public web sites, blogs and community pages.Key Accomplishments:• Increased organic traffic by 65% and doubled organic revenue from 20••••23 by developing a cohesive inbound and outbound marketing, content, SEO, ad retargeting, Account Based Marketing and LinkedIn strategy.• Added the BrightEdge (SEO) and RollWorks (Ad Retargeting) platforms to the existing marketing tech stack which includes Salesforce, Pardot, MS CMS, Sales Navigator, D&B, and Canva.
Education
Winthrop University
Bachelor of Science, Business Administration
Trailhead by Salesforce
Certified Saleforce Administrator, Certified Pardot Consultant, Certified Pardot Email Specialist
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.