Raquel Baugh

About Raquel Baugh

With over 15 years of extensive experience in strategic marketing and leadership, I\'ve driven business growth through innovative campaigns, impactful content creation, and innovative brand management. As the Director of Marketing for a $65M organization, I have been recognized for leading comprehensive media strategies across digital and print platforms, which has increased global presence and online donations via engaging social media efforts and press releases.Across my career, I\'ve been committed to growth-focused efforts, including driving company revenue from $1M to over $7M in just 4 years at Executive Career Upgrades. In addition to this achievement, I was instrumental in securing accolades such as the Two Comma Club award and Inc. recognition in 2023 for the organization. I oversaw and served as a hands-on leader to execute the development and management of a marketing team that delivered digital marketing strategies achieving exceptional email open rates of 37%-50%+.In my earlier marketing career, I also demonstrated the ability to execute major fundraising events and strategic networking that not only engaged over attendees but significantly grew the donor base and fundraising outcomes, reflecting my deep commitment to enhancing organizational impact. I have carried these skills with me to every organization with a passion to drive success.Connect with me to discuss how strategic marketing leadership can drive substantial growth and innovation for your business.

Experience

1. Director of Marketing

   Love A Child, Inc

   Jan 2017 — Present · Fort Myers, FL, US

   Oversee comprehensive media strategies across digital and print platforms for a $65M organization, achieving a substantial increase in social media followers (Instagram by 175%, Facebook by 109%, YouTube by 223%) and a 100% international press release publication rate, enhancing the organization\'s global presence.• Manage a team of 4 designers and social media specialists, producing over 350 content pieces that drew 166K website visitors, and successfully implemented SOPs that cut marketing spending by 30% while improving efficiency by 40%.• Directed the redesign and optimization of over website pages, enhancing mobile usability and reducing bounce rates by 23.37%, which significantly increased online donations and conversions.• Developed a company-wide intranet program, increasing employee productivity by 25%, and orchestrated an email campaign that led to a 125% increase in donations.

Education

• Florida SouthWestern State College

  Associate's Degree

  2000 — 2006

• Western Governors University

  Bachelor of Science - BS

• Western Governors University

  Bachelor of Science - BS

  2020 — 2021

• John Carroll University

  Pre-med

  1999 — 1999