Mridul R-Mridul Shukla
Integrating Youth age Brands & Music, via Creative Partnerships, Content, Campaigns, Curations, IPs & Events | Rapper & Performer | Music Business & Events | Founder | Curator | Artist & Community Manager (400+ Rappers)
- Role
- Rapper Artist at Spotify
- Location
- Lucknow, UP, IN
- LinkedIn followers
- 500 followers
About Mridul R-Mridul Shukla
Mridul Shukla, aka R-Mridul is a music marketing and brand partnerships strategist, as well as a seasoned Rapper, lyricist, and performer from Lucknow. Over the last 8 years, he has built a unique career at the intersection of artistry, community, and business strategy. As an Artist (R-Mridul):Released 60+ original songs since 2016 with 10M+ overall streams, 1.5M+ YouTube views, and 11K+ subscribers.Collaborated with Bella, Worked with Music labels like Saregama, Brands like Thums Up, LSG (Lucknow Super Giants - Fan Anthem), RED FM and more. Featured multiple times on Rolling Stone India, leading newspapers, and radio platforms for his contributions to Indian hip-hop and interviews (Red FM & FEVER FM) As a Strategist & Founder (MARS Management):Leads the largest Hip-Hop community in North India, connecting 400+ artists across 20+ cities.Built flagship IPs like #UPWalaRapCypher, featuring artists such as Bella, Panther, Wicked Sunny, and MC Insane.Curated and executed brand collaborations with Bacardi, Thums Up x Hero, Red FM, Maruti Suzuki, Madverse, and Dainik Jagran iNext.Specialises in artist curation, sync/licensing, branded content, and event production, planning & management. Core Strengths:Brand Partnerships & Licensing | Artist & Event Curation | Event Planning & Management | Community & IP Building | Creative Strategies & Experiential Marketing | Music Marketing & Digital Campaigns |With a strong dual identity as both artist and strategist, he bridges brands, artists, and audiences through culture-first storytelling and execution. His mission is to expand India’s music ecosystem by creating opportunities that deliver both artistic impact and brand value.
Experience
Rapper Artist
Aug 2017 — Present
R-Mridul : A verified Artist on Spotify with 40+ releases around since 2018. R-Mridul currently has a 400K+ Total audience on Spotify and got 440K+ Streams & 235K+ Listeners in 2023 as per the Spotify report.
Education
Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow
Bachelor of Technology - BTech, Information Technology
University of Lucknow
Bachelor's degree, Communication and Media Studies
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