Raphael Desouza

About Raphael Desouza

Accomplished Insights, Analytics and Commercial Excellence Leader with experience in medical device, pharmaceutical and retail industries. Lead teams to deliver actionable sales and marketing insights through clear storytelling by leveraging technology and processes. Wharton MBA with diverse management consulting experience at top tier firm. Guided organizations through transformation. Insights and Analytics | Salesforce Effectiveness | Cross functional Collaboration | Project Management and Execution | Strategic Business Partner | Executive Communication | Payer Contracting Strategy | Competitive Intelligence | New Product Launch | MS Office | Data Visualization | Tableau | CRM | Symphony | IQVIA | Compile | Nielsen | IRI | EDI | Retailer Portal Data | Claims data | Sales Data | AI-driven SolutionsProficient in Portuguese; conversational in Spanish. Dual citizenship: USA and Brazil.Master pancake and pasta maker.

Experience

1. Senior Director of Strategic Operations

   Syneos Health

   Sep 2024 — Present · NJ, US

   Leading a dynamic team of over 20 client-facing strategic advisors to drive insights and analytics excellence in the pharmaceutical industry. Focused on delivering high-impact, strategic solutions, enhancing client value, and shaping a consultative, innovative culture within Strategic Operations.Delivering High-Impact Insights & Analytics- Partner with pharmaceutical clients to deliver high-impact insights and analytics solutions, simplifying complex data into actionable strategies, including targeting strategies, advanced reporting, ROI analysis, forecasting, and team size/structure analysis that drive measurable business outcomes.Evolving the Service Delivery Model- Transform the service delivery from dedicated-FTE-project model to a Strategic Operations as-a-service approach, enabling greater focus on value-add services, and improved resource efficiency and margins.Developing Talent & Driving Continuous Growth- Build a high-performing team by fostering continuous skill development, leadership growth, and a consultative mindset. Redefine roles, enhance team capabilities, and create a culture of ongoing learning and strategic thinking to maximize impact.Service Lines SupportedDeliver insights and analytics solutions across key commercial functions to optimize performance and engagement strategies- Field Sales – Optimize sales force strategy, targeting, alignment, and performance through advanced analytics and data-driven decision-making- Virtual Sales – Enhance virtual sales effectiveness by identifying optimal engagement strategies and refining omnichannel outreach- Medical Science Liaisons (MSL) – Support MSL teams with insights on HCP engagement, scientific exchange effectiveness, and key influencer identification- Patient Support Services (PSS) – Drive patient access and adherence strategies by analyzing patient journey data, hub services, and overall program effectiveness.

Education

• Boston College

  BS, Finance, Information Systems

• The Wharton School

  Master of Business Administration (MBA), Marketing

Skills

• Pharmaceutical Industry
• Business Process Improvement
• Business Analysis
• Online Retail
• Financial Modeling
• Financial Analysis
• Entrepreneurship
• Competitive Analysis
• Start-Ups
• Branding & Identity
• Analytics
• Business Strategy
• Consulting
• Strategic Consulting
• Management Consulting
• Strategy