Raphaela Corpancho Villasana

Trade Marketing @The Estée Lauder Companies Inc.

Munich, DE

Trade Marketing at Estée Lauder Companies DACH in the Fragrance Team within: Tom Ford, Jo Malone London, Balmain, Kilian Paris and Frédéric Malle.o Coordination with commercial teams (DMs and TMs) from various retailers, such as KaDeWE, Breuninger, Alsterhaus, Globus CH etc.(DACH Level)o Organization of various projects, and activations for product launches.o Management and distribution of samples (TOAs and Samples) in collaboration with logistics providers.o Administration of digital assets (Collaterals).o Updating action plans for cooperative brand activations.o Development project for communication materials (Newsletter) for the Counter & Field Team in a digital format.

IU International University of Applied Sciences

Bachelor of Applied Science - BASc, Business Psychology