Raphael Kwiotek
Head of Affiliate Marketing @Triple A Internetshops GmbH
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WORK HISTORY
Head of Affiliate Marketing @Triple A Internetshops GmbH
Berlin, DE
Achievements:+ Guidance, development and support of two junior and two mid-level managers and the establishment and pursuit of a joint OKR cycle.+ Annual allocation and responsibility for a seven-figure budget distributed across a range of brands and partner programs in various European markets+ Strategic and long-term planning of media placements to market the company\'s brands and achieve sales and profit targets+ Management of various agencies and campaign management of numerous marketing partners of various marketing disciplines [SEA, Paid Social, Retargeting, Paid Content] to achieve strategic goals.+ Negotiation and management of various content creator networks and agencies for performance-oriented management of content creator campaigns.+ Establishment of content creator management as a performance channel and the cost-effective execution of influencer campaigns+ Regular management and optimisation of product data feeds of partners and price comparison sites via ProductsUp+ Continuous fraud protection through regular partner screening via AdPolice+ Technical implementation of a more granular and cost-efficient set of attribution rules [position-based attribution]
EDUCATION
bbw Hochschule
Bachelor of Science (B.Sc.), Media Technology and Media Management
Berlin University of Applied Sciences Berlin (BHT)
Master of Engineering (M.Eng.), Media Technology
SKILLS
ABOUT RAPHAEL KWIOTEK
10 years of experience in providing growth, cost-efficiency and profitability to international affiliate programs and particular brands; more than three years of that as a team leader.Special knowledge of technical marketing, such as margin-optimised product distribution, automation, and tracking & attribution optimisation.
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