Pranav Rao

About Pranav Rao

I am currently building an entertainment portal for the next billion users of India with Zee ent.While experimenting with AI to improve the design process and data to inform design decisionsI started my adventure in design by making posters for college events. In my pursuit for a creative career I achieved an advanced diploma In advertising, while pursuing a graduation in commerce. I worked in Advertising for a year before heading to the National Institute of Design for an education in designLater moved to Bangalore to explore a career in digital products with Moonraft where an app I designed won an IF design award. Before moving to Zee to build India\'s biggest regional OTT platform.

Experience

1. Lead Product Designer (Product Designer Iii)

   Zee Entertainment Enterprises Limited

   Apr 2025 — Present · Bangalore Urban, IN

   As a Lead Designer, I moved into a focused team where we set out to modernize ZEE’s traditional broadcast workflows using AI-driven enterprise solutions. Our goal was to enable digital transformation across ZEE’s pre-production, production, and post-production workflows—traditionally non-digital environments—with scalable, intelligent tools.I collaborated closely with Product Managers, Data Scientists, and Engineers, and had the opportunity to travel across the country to engage with on-ground teams and understand their workflows in depth.Key initiatives- Designed and scaled a Play-Along Game for second-screen engagement, reaching registered players with a 5x engagement uplift- Built a video editing tool to streamline repetitive video creation across 92 TV channels- Designed a music reach prediction tool leveraging AI to support data-driven media investment- Defined a new visual language for ZEE’s internal enterprise ecosystem, bringing consistency, and scalability across toolsThis role deepened my focus on contributing Individually on enterprise UX and AI-integrated product design in an operational domain.

Education

• H.R. College Of Commerce & Economics

  Bachelor of Commerce (B.Com.), Business, Management, Marketing, and Related Support Services

  2012 — 2015

• National Institute of Design

  Master of Design, Graphic Design

  2016 — 2020

• H.R. College Of Commerce & Economics

  Advanced diploma, Advertising

Skills

• Microsoft Excel
• Powerpoint
• Marketing Communications
• Illustrator
• Logo Design
• Social Media
• Typography
• Microsoft Office
• Advertising
• Marketing
• Graphic Design
• Event Management
• Digital Marketing
• Photoshop
• Market Research
• Microsoft Word