Ranu Yadav
Research Manager @Ipsos in the UK
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WORK HISTORY
Research Manager @Ipsos in the UK
London, GB
London, England, United Kingdom
SKILLS
ABOUT RANU YADAV
With 14 years of experience in marketing research and consumer insights, I specialize in helping brands understand their audiences and translate data into actionable strategies.My career spans ad-hoc, end-to-end research projects, where I’ve delivered insights that shaped critical business decisions. I’ve managed syndicated panels, mapping consumer journeys to reveal not just purchasing behavior but the motivations behind it. I’ve also led global tracking studies across 40 markets, transforming large, complex datasets into clear stories that guided global strategy and brand positioning.For the past 7 years, I’ve also had the privilege of leading and mentoring teams, ensuring high-quality delivery, developing talent, and fostering a culture of curiosity and collaboration.I’m passionate about uncovering the human truth behind the numbers — connecting data to consumer behavior and delivering insights that drive growth. For me, research is all about empowering organizations with the knowledge to make smarter, consumer-centric decisions.
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