Ranu Coleman

About Ranu Coleman

With over 15 years of marketing and communications expertise, I am passionate about driving growth and creating meaningful connections between brands and their audiences. My career spans the retail, fashion, and beauty industries, where I’ve consistently delivered innovative strategies that improve brand recognition, increase customer acquisition, and drive profitability. Whether designing multi-channel campaigns or building high-performance teams, my focus is on fostering customer engagement and supporting long-term business success.I’ve had the privilege of leading transformative marketing efforts, achieving results that speak to a commitment to excellence. From building key media partnerships to securing impactful placements in top-tier outlets like CNN, The Wall Street Journal, and InStyle, I understand the power of storytelling in elevating brand visibility. Alongside my media accomplishments, I’ve spearheaded campaigns that not only surpass goals but also leave a lasting impression on audiences. My ability to balance creativity with data-driven decision-making ensures campaigns deliver measurable results and position brands as industry leaders.Selected Accomplishments Revenue Growth and Brand Leadership: Orchestrated a multi-channel marketing strategy at Azazie, driving a 200% increase in annual revenue and solidifying the brand’s position as an industry leader Influencer Campaign Success: Generated 30.9M total impressions and $238,082.59 in revenue through influencer campaigns, including a holiday campaign achieving 129% over goal. Social Media Campaign Success: Achieved 1 billion impressions and 12 million engagements across all platforms, reaching high participation rates in seasonal campaigns. Media Leadership and Recognition: Featured on major outlets including The Today Show, CNBC, and Forbes, showcasing expertise in branding and securing impactful media placements in CNN, InStyle, Elle, and The Wall Street Journal Nomination for Inspirational Leadership: Shortlisted for the LA Times Inspirational Women Awards, acknowledging substantial contributions as a female leader in California business. PR Campaign Success: Surpassed yearly PR goals with 9.7 billion UVM and 195 placements, achieving a 107% increase in reach and 87% increase in placements.

Experience

1. Head of Us Marketing

   PatPat

   Jul 2023 — Present · San Jose, CA, US

   I lead global marketing campaigns, achieving 160 million impressions and $23.1 million GMV in a 6 month period, while overseeing creative, influencer, PR, and social media teams. I introduced innovative Happy Returns services, raising NPS from 40 to 85. Additionally, I’ve strengthened the brand’s industry presence with impactful media placements, awards, and a record-setting PR agency partnership. I designed and led PatPat’s Holiday PJ Movie Lounge, an intimate and high-impact event that brought together celebrity families, creators, and our community. The activation generated 59M+ organic impressions on Instagram, 98M+ earned media impressions, and became one of the brand’s strongest holiday moments of the year.

Education

• The Fashion Institute of Design & Merchandising

  Professional Designation

• UC Irvine

  B.A

Skills

• Retail
• Digital Marketing
• Fashion
• Creative Direction
• Email Marketing
• Advertising
• Strategy
• Management
• Art Direction
• Social Media
• Trend
• Product Marketing
• Merchandising
• Program Management
• Brand Development
• Licensing
• Brand Management
• Branding & Identity
• Marketing Strategy
• Facebook
• Marketing
• Public Relations
• Brand Licensing
• Apparel