Ransom Bruce
Copy Director, Global Digital and Print @The Estée Lauder Companies Inc.
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WORK HISTORY
Copy Director, Global Digital and Print @The Estée Lauder Companies Inc.
New York, NY, US
Write global campaigns for luxury beauty CPG brand.DIGITAL: Write all copy and influence multiple elements from design to usability. Responsibilities span skincare, makeup, fragrance and luxury, covering:> All site content for esteelauder.com, including e-commerce, m-commerce, boutiques, standard catalog, promotional elements, navigation, etc.> Extensive, targeted e-commerce and CRM email program> Major digital marketing campaigns including Advanced Night Repair, Double Wear and Invisible Foundations, Time Zone Moisturizer.> Facebook, Twitter, YouTube and other social content> Working with outside agencies and PR team on special projects like Guest BloggerTRADITIONAL: Product names and concepts, packaging, promotional/collateral pieces, videos, and advertising materials, including radio and TV spots. Focus is on skincare, translating scientific details into customer-friendly concepts.
EDUCATION
Yale University
Bachelor of Arts (BA)
SKILLS
ABOUT RANSOM BRUCE
Senior copywriter/copy director/editor with deep experience in luxury, fashion, beauty and CPG branding across digital and traditional media. Creative problem solver brings a rare blend of interactive, copy and design abilities with a dramatic touch (see: operatic tenor). Champion of old-school quality in a “good-enough” world.Specialties: Creative Communications; copywriting, digital, interactive, web, long-form, short-form, social, social media, email, ecommerce, print, CRM, branding, luxury, editing
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