Rannah Zamora

About Rannah Zamora

Field Marketing/Demand Generation/ABM (Account Based Marketing). B2B marketing professional with over 18 years of experience in the enterprise SaaS technology industry. Expertise includes but not limited to: Managing timelines and budgetsPlanning, organizing, executing, measuring and reporting marketing programsContract negotiationAlign with sales to drive revenue, pipeline add efforts, marketing activities, and identify high-value accountsBrand awarenessMarketing campaigns - events, conferences, forums, social media, email, audio channels, videosAble to travel 50% of the time but not willing to relocate. Over 25 years of experience in sales and marketing.

Experience

1. Field Marketing Manager

   One Identity

   May 2023 — Present

   Planning and executing field events• Responsible for aligning to sales to drive new customer acquisition, pipeline acceleration and channel engagement in territory via face to face and virtual engagements• -Liaison between sales and the marketing organization responsible for pipeline generation • -Track and report back on KPIs including marketing qualified leads, sales conversion rates, marketing sourced pipeline and bookings • Responsible for advising sales in support of pipeline sufficiency across RTMs and account types • Logistical management of pipeline acceleration activities (face to face and/or virtual) • Track and manage budget and procurement across multiple business units • Utilize Salesforce to forecast, evaluate, measure and report ROI on marketing programs effectiveness to maximize budget and results • Responsible for communicating the overall program effectiveness based on data insights to marketing and sales leadership

Education

• Arkansas Tech University

  Bachelor of Science (BS), Business, Management, Marketing, and Related Support Services

  1995 — 1999