Ranjoy Dey

About Ranjoy Dey

A strategic marketing leader with 25+ years of experience across the full evolution of marketing; from the integrated marketing era to the rise of digital, and now into the AI-driven future. My career spans leadership roles across global agencies, fast-scaling startups, and purpose-led ventures. I’ve worked with some of the world’s biggest enterprise brands as well as emerging MSMEs, helping each solve business challenges through marketing creativity, growth strategies, and P&L impact.As a Fractional CMO, I partner with companies that need senior marketing leadership to unlock growth without the commitment of a full-time hire. I bring deep cross-functional experience across brand, digital, content, product, PR, demand generation, and sales enablement. I work closely with Founders, CXOs, Boards, and internal teams to build strategies that drive functional and commercial goals.What I offer:• Strategic marketing planning aligned with business goals• Brand repositioning and driving GTM • Performance marketing systems and ROI-focused growth• Team mentoring, org design, and process setup• Marketing budget optimization with measurable outcomes• Cross-functional collaboration across sales, ops, and techWhether your business is launching, pivoting, scaling, or simply stuck- I\'ll help you find clarity, build a roadmap, and drive action.Let\'s connect if you\'re looking for a partner to help transform marketing into a true growth engine.

Experience

1. Chief Marketing Officer

   Lawyered

   Sep 2024 — Present · Gurugram, IN

   Lawyered\'s mission is to build India’s go-to platform for identifying and resolving legal risks in mobility. We are creating the legal infrastructure that keeps vehicles, fleets, and businesses compliant and protected—resolving risks before they disrupt lives or operations. By making compliance proactive, we reduce financial strain, prevent downtime, and give both individuals and enterprises the confidence to move forward without legal uncertainty. Our vision is to extend this framework beyond mobility into every sector where recurring legal risks hold people and businesses back. From finance and real estate to healthcare and e-commerce, we aim to embed legal infrastructure directly into everyday operations. Lawyered is not just making legal help more accessible—we are redefining how law is practiced and experienced in India. Affordable, preventive, and always-on legal solutions will become the default, setting a new benchmark for trust, efficiency, and ease of use.

Education

• Bharatiya Vidya Bhavan

  • Post Graduate Diploma in Journalism & Mass Communication, Journalism & Mass Communication

  1996 — 1997

• Manipal Academy of Higher Education

  MBA, MBA

  2002 — 2004

• Indian School of Business

  Executive Education program on "Strategic Leadership: A Value-based Approach to Success", Strategic Leadership

  2012 — 2012

• Indian Institute of Management, Calcutta

  Executive Program For Development of Strategic Skills (EPDSS), Strategic Skills

  2004 — 2005

• NIS SPARTA

  PGDSM, Sales & Marketing

  1997 — 1999

Skills

• Digital Marketing
• Integrated Marketing
• Online Marketing
• Crm
• Marketing Strategy
• Marketing
• Business Development
• Direct Marketing
• Strategy
• New Business Development
• Social Media Marketing
• Online Advertising
• Lead Generation
• Marketing Communications
• Team Management
• Business Strategy
• Management
• Cross-Functional Team Leadership
• Digital Strategy
• Team Leadership
• Media Planning
• Leadership
• Team Building
• Customer Acquisition
• Market Planning
• Creative Direction
• Mobile Devices
• Digital Media
• Business Planning
• Key Account Management
• Loyalty Marketing
• International Business
• Campaign Management
• Entrepreneurship
• Community Sites
• Strategic Planning
• Online Communities
• Business Management
• Mobile Marketing
• Customer Relationship Management (Crm)