Ranjith S
Your Digital Growth Partner- Elevating Brands and Boosting Profitability! - Performance Marketing & Programmatic Advertising Specialist.
- Role
- Digital Marketing Manager at Insueta
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Ranjith S
What I Do >#Develop a brand style guide to ensure consistency in marketing…
Experience
Digital Marketing Manager
Sep 2024 — Present · Bengaluru, IN
Digital Marketing Manager - Programmatic advertising 1.Develop and execute performance marketing strategies across Meta Ads, Google Ads, and programmatic platforms2.Manage campaign execution, including audience segmentation, budget allocation, bid strategies, and A/B testing for optimization.3.Leverage programmatic advertising (The Trade Desk, Simpli.fi) for automated, data-driven ad campaigns.4.Analyze campaign data to improve conversion rates, reduce costs, and enhance ROI.5.Stay updated on industry trends and platform updates to maintain a competitive edge.6.Collaborate with creative teams to develop high-performing ad creatives and landing pages.7.Implement audience targeting and remarketing strategies using first- and third-party data.8.Optimize ad budgets for efficiency and profitability while meeting business objectives.9.Report key performance metrics to stakeholders with actionable insights.10.Align digital marketing efforts with SEO, CRM, product, and analytics teams.
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